How to promote your business online?

29Aug, 2022

To promote your business online, you need to be first and foremost aware of digital marketing. You must be wondering doesn’t everybody already know how to reach online customers? The answer is a big NO. A lot of people get started with the business but are not aware of online marketing strategies. Some consider social media sites such as Facebook, Instagram, Twitter, etc. while some rely on google and youtube ads for revenue.

We, at Your Reputations Consulting (YRC), provide digital marketing services to a lot of clients. Some ask us to manage their social media pages while some consider us for the SEO thing. Most of the clients think that they know what is Digital Marketing and go on wasting their time and money considering the preconceived notions. However, it is not like that.

Here are the basic components of Digital Marketing

As the name already suggests, Digital Marketing is all about marketing your business in such a way that it engages with the target audience properly. Having a dedicated website is considered the first and foremost step to an online business presence. After this, Google Business Listing comes next and is considered an important tool for local businesses. Different videos and presentations enhance online presence while social presence and social media marketing boost the reach of your business.  

The role of search engines

All of the aforementioned things are considered passive means of digital marketing. We have simply created our online presence and now waiting for people to find us. You must understand the fact that you are not the only one looking for customers. There are thousands of websites that are added to the web every day and all of them daily compete for attention. This is why we have plenty of other search engines such as Google, Yahoo, Bing, etc. However, Google is by far the most popular search engine that is being used worldwide. It is primarily popular because it delivers relevant results on the basis of keywords entered in the dedicated search field.

How to reach the top rank on Google?

This is where Search Engine Optimization or SEO comes into play. To rank any website of top rank, SEO plays an important role. One needs to follow best optimization practices, have original and gripping content, reference links, etc. Getting the top rank on the Google search engine is important because you can get relevant traffic, relevant leads, have a higher conversion ratio, and finally more profitability. There are two major ways of getting top rank on Google – SMO ads or Google Adwords or through Organic Marketing (SEO).

SMO Ads, which are also known as pay-per-click ads, are the ones that show on google results pages at the top and bottom. It is considered a part of active marketing where you have to actively reach out to customers who are looking for your products or services. They work on the basis of cost per click and work on a set of keywords defined by you for a set of areas. After your budget is over, your campaign will end and ads won’t show anymore. To keep your SMO ads showing, you will have to add more money. 

Organic marketing or SEO works systematically by improving website SEO, both on-page and off-page. Also, you need to create an overall excellent presence for your business online using all the free-to-use resources. Unlike SMO ads, Organic Marketing is time-consuming and takes 2-3 months to show results. The website takes time to reach ranks for the dedicated keywords.


You can choose any method to promote your business. However, the Google Adwords method requires money while organic marketing SEO doesn’t require much money but regular practice. On that note, if you are looking for one of the best Lead Generation Services in Noida, Your Reputations Consulting can be the best solution for you. We are among the best digital marketing agencies in Noida and you can rely on us for digital marketing services.

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