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Content marketing is USP of our digital marketing service. We develop content keeping in mind target audience i.e., we alter our content style according to target audience. Hallmark of our content marketing service is speedy delivery. We develop content in a jiffy, be it blogs, videos, ads, editorials, podcasts, cartoons, emails, quizzes, webinars, infographics and what not.
• Traditional marketing is fast losing sheen and becoming redundant. Marketers need to hunt for better options. They can trust quality content. Content marketing jells with every kind of marketing strategy.
• Quality content is the base on which SEO stands. Search engines always honor quality content.
• Quality content is fuel for successful PPC too.
• Peer pressure- Content marketing is extensively used and to remain competitive one needs to do better content marketing then peers.
• Good for bottom line- Content marketing is a cost effective marketing tool and thus it is good for bottom line. Moreover, it has generated sales for leading brands. Customer base build by content marketing is in general loyal because content marketing is subtle and not forced.
We have earned a reputation in content marketing field by virtue of years of tireless efforts. So, we develop no content without detailed research and give due importance to formulation of customized keyword plan for every subject. Our content marketing process can be broken into six focused steps.
1. Research- When we get a content marketing assignment, first thing we do invariably is research. As content marketing is intended to reach targeted audience, first thing to do is to ascertain who target customers are. One way to do this is to research from where competitors of the client are getting sales from.
2. Conceptualization- Now we enter conceptualization stage. This is very important step. We know
3. Creating- This is the most important part. We have a team of content writers and have demarcated responsibilities subject wise with sole intention to keep minds of our content writers focused. Guidelines have been set for content writing and transgressions are discouraged.
4. Editing- We know the importance of editing and have a dedicated team of editors. Onus of enforcing guidelines and maintaining quality lies with them.
5. Sharing- We have a dedicated SEO team as being a old player in content marketing field we know very well that content cannot work without proper SEO. You can rely on us for cost-effective website promotion.
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