Email marketing Case Studies
1. Travel and tourism sector case study
One of our clients, a leading travel company in India today, hired our email marketing service. Email marketing done by us has played a vital role in increasing customer reach, customer base expansion and also retaining old customers.
Challenge :-
When our client came up with their ‘Biggest online travel sale’, they relied on us for email marketing intended to motivate people to participate. Objective of email campaign was to cash in on holiday season upsurge in bookings. Without doubt this campaign was also expected to provide long-term benefits like expanding customer base and retaining old customers.
Solution :-
Newsletters were sent through emails. Two emails were sent with ‘Two days to go’ and ‘Only 24 hours’ written in subject line. Utmost care was taken that newsletter are responsive to all types of devices i.e. emails could be read easily on mobiles, tablets and PCs. Device specific approach was also adopted. For airline users, matter of mail was different.
Results :-
This email campaign was hugely successful and proved to be too compelling for email subscribers to ignore. Email subscribers participated in the campaign, ‘Biggest online travel sale’ in droves. In the three days of email campaign, website got four times more visitors than usual. Remarkable increase in impressions was seen and transactions and sessions grew manifolds.
2.Online retail sector case study
One of our clients, a leading online shopping site, that offers millions of products and whose site is used by thousands of sellers to sell their products, hired our email marketing service demanding B2B email marketing campaign to acquire new sellers and retain existing sellers.
Challenge :-
Company wanted some customized newsletters targeted towards different groups of sellers. Intention was to draft newsletters which different targeted groups could identify with. Letters needed to pinpoint both company goals and seller goals.
Solution :-
Newsletters drafted by us contained various kinds of information and on behalf of the company we were successful in putting forward information about fast selling products so that sellers could supply relevant products. Precious information about inventory was also included. Suggestions about pricing were provided too. These newsletters were emailed to targeted groups in the manner that newsletters were responsive to various devices like mobile and PCs.
Results :-
This deeply segmented email campaign was highly successful and brought many new sellers to company’s online shopping platform.
3.Insurance sector case study
One of our clients, a leading insurance company, extensively relied on our email marketing service to generate leads and sales.
Challenge :-
Client asked us to use email marketing to generate leads for their ‘plan well, retire well’ campaign. Company believed that targeted email marketing after meticulous segmentation of email subscriber base can bring in great leads. Company hired our services because it believed that email marketing campaign that they were planning was a specialized job and amateurish approach could prove to be counterproductive.
Solution :-
Effective segmentation and multi device responsive emailers did wonders and facilitated great lead generation for ‘plan well, retire well’ campaign. Utmost care was taken that emailers are responsive to all kinds of devices i.e. emails could be read easily on mobiles, PCs and tablets. Device specific approach was utilized side by side.
Results :-
This email campaign was immensely successful and convinced large number of email subscribers. Reach was maximized by responsiveness of emailers. ‘Plan well, retire well’ campaign became popular after email campaign started.
